CREATIVE DIRECTOR / CONSULTANT / STRATEGIST

Toys of Hope is a project dedicated to bringing hope back to those who need it most.

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There are more than 1.5 million refugee children in Turkey. Forced to flee their homeland, these children have lost a lot: relatives, friends, homes, schools and some of their most beloved personal belongings.

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On 20 November, World Children’s Day, Unicef wanted to reunite refugee children with the toys they left behind.

 

Based on the children's descriptions and sticking to every original detail, we collaborated with toy designers, 3D modellers and sculptors to recreated the favourite toys of the refugee children.

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We filmed the process, the reactions of the children receiving the toys to show how giving a little can go a long way for those in need, driving traffic to the Unicef website for donations.

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