RENAULT . GET THE MEGANE
"Get the Megane!" is an online show with a twist. It's a live "wheel of fortune" format played in real time by the fans and hosted by an industrial robot you usually see building cars - not giving them away.
We lined up 400 car keys around the wheel, 399 duds and one live. The grand prize of the show was a brand new Renault Megane Coupe Cabriolet, signed by NBA’s all-time leading scorer Kareem Abdul-Jabbar.
The rules were simple: the one who finds the right key wins the car.
We live-streamed the show for 12 hours a day. Each and every day there were 400 spaces in the queuing system allocated on a first-come-first-served basis. After all the slots were taken, players could jump the queue by completing social tasks. The project was linked to the largest Renault Facebook community in the world using FB connect, which allowed players and viewers to spread the word.
We gave away the car on the 8th day and 3511th draw. During its lifetime of just 8 days, the project reached more than half a million people, generated over 100,000 interactions and brought 20,000 new fans to the Renault Facebook page.