CREATIVE DIRECTOR / CONSULTANT / STRATEGIST

Air Max Day is a widely celebrated and important day for the Nike brand. The brand requested a unique celebratory service from us especially for the day.

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We created a generator to celebrate Nike ID Generator - an app that lets users create their own Air Max shoes based on their Instagram photos. By choosing a photo from their accounts, the user can design and order the unique Air Max shoes with a click on the Nike ID Generator. Using this technology, we combined Nike with personalised Instagram profiles and created a unique celebration tool for the Nike Air Max Day.