As you can understand from the size of the video on the left, this is the oldest project in this portfolio. Nearly a decade ago the government was planning to launch 47 new coal-operated power plants around Turkey.
We tried to push political party candidates who were running for the local elections to sign the Greenpeace Climate Declaration through public pressure.
To use the hype around local elections in Turkey we introduced a "fake candidate".
So we shaped the whole campaign around our candidate with the motto "Let Turkey Breathe". We launched a propaganda movie, social media accounts and radio spots.
At the end of the campaign we had a more popular candidate than the real ones. 13,000 people signed the petition including 74 of the real candidates.