CREATIVE DIRECTOR / CONSULTANT / STRATEGIST

GREENPEACE .
FAKE CANDIDATE 

As you can understand from the size of the video on the left, this is the oldest project in this portfolio. Nearly a decade ago the government was planning to launch 47 new coal-operated power plants around Turkey.

We tried to push political party candidates who were running for the local elections to sign the Greenpeace Climate Declaration through public pressure. 

​

To use the hype around local elections in Turkey we introduced a "fake candidate".

​

So we shaped the whole campaign around our candidate with the motto "Let Turkey Breathe". We launched a propaganda movie, social media accounts and radio spots.

​

At the end of the campaign we had a more popular candidate than the real ones. 13,000 people signed the petition including 74 of the real candidates.

​

​

​

​

​

​