CREATIVE DIRECTOR / CONSULTANT / STRATEGIST
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GREENPEACE .
FAKE CANDIDATE
As you can understand from the size of the video on the left, this is the oldest project in this portfolio. Nearly a decade ago the government was planning to launch 47 new coal-operated power plants around Turkey.
We tried to push political party candidates who were running for the local elections to sign the Greenpeace Climate Declaration through public pressure.
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To use the hype around local elections in Turkey we introduced a "fake candidate".
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So we shaped the whole campaign around our candidate with the motto "Let Turkey Breathe". We launched a propaganda movie, social media accounts and radio spots.
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At the end of the campaign we had a more popular candidate than the real ones. 13,000 people signed the petition including 74 of the real candidates.
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